As I mentioned in my rationale, the aim of this blog are to study the Singapore Airlines, one of the new leading airlines of the world recently in many parts especially their marketing strategies.
Working on this project, I have divided my reflections into two main parts; making blog and the knowledge of Singapore Airlines.
In the part of making blog, it is the new good IT knowledge for me because I never do this. At the beginning, I afraid that I can’t do this, but now everything is good. I learned the way to create, improve, develop, and design the blog. I think I will apply this knowledge to my working in the future when I work in the real world.
The second part is the knowledge of Singapore Airlines. Now I found the answers that why SIA became the new leading airlines of the world, why SIA got success more than Thai Airways, and why SIA is the best airline in Asia and in the world in the part of first class.
Thank you very much for offering me the good work experiences. I think I may be having a chance to refer to this project when I study the master degree in Airline business in the future.
Thank you very much.
Singapore Airlines's Advertising Analysis
Promotion Strategy :
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
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Conclusion of SIA Marketing Mix (4Ps)
@ Product----- SIA differentiate their airline from competitors with excellent in-flight services.
@ Price----- SIA pricing has been perceived as worth the value by the customer but still competitive with other airlines.
@ Place----- SIA have covered major cities in Asia, Europe, America and Australia.
@ Promotion----- The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.
References
=====http://th.wikipedia.org/wiki/%E0%B8%AA%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%8C%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%A5%E0%B8%99%E0%B9%8C
=====http://www.venturerepublic.com/resources/Singapore_Airlines_-_An_Excellent_Asian_Brand.asp
=====http://www.businessteacher.org.uk/free-marketing-essays/singapore-airlines-marketing-essay/
=====http://www.answers.com/topic/singapore-airlines
=====http://www.peerpapers.com/essays/Singapore-Airlines-What-Takes-Number-One/175077.html?read_essay
=====http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/index.jsp
=====http://www.trainersdirect.com/resources/articles/BusinessManagement/HowDoesSingaporeAirlinesFlySoHigh.htm
=====http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/
=====http://dlibrary.acu.edu.au/research/CarpeDiem/pages/volume4/vol4no1_businessanalysis.htm
=====http://www.channelnewsasia.com/stories/singaporebusinessnews/view/429522/1/.html
New Singapore Airlines First &Business Class
This is the great pride of Singapore Airline that they wins The World's Best First Class 2009 by cabin type from SKYTRAX World Airline Awards 2009, the specialist Research Advisors to the air transport industry.
New Singapore Airlines Economy Class
This is the world-class service. From the broader seats to the widest choice of on-demand entertainment options, Economy Class offers exciting new features that ensure that your travelling is more pleasurable than ever.
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