SIA's Brand Values

Promotion Strategies

1. What are key promotion strategies of the brand?
(What make the brand successful in terms of promotion strategy?)

In the part of technology, SIA uses the information technology is an essential feature of SIA’s strategy both in enhancing customer service as well as increasing efficiency.

### Commercial Advertisement ###

The key promotion strategies of Singapore Airlines that make the brand successful is Singapore Girls as a key promotion strategies by 2 main aims; building brand image and brand awareness, and increase sale volumes or support sale promotion campaign, via TV program, Internet, and Magazine.

The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.

## TV program ##

The primary message "Singapore Airlines - A Great Way to Fly" has been consistently conveyed in exclusive print media and also in selected TV-commercials of very high production value to underline the quality aspirations of brand. All communication messages are featured through the iconic Singapore Girl in different themes and settings.

When Singapore Airlines recently launched their comfortable Space Bed seats in business class, they ran a 60-second commercial of a highly emotional and mythical character to underline the aspiration of the brand and the Singapore Girl, and to set their airline brand apart from competition.

Interestingly, Singapore Airlines has chosen to focus on one aspect of the experiential brand strategy - in-flight hospitality and warmth featured by the Singapore Girl - rather than trying to communicate the entire brand benefits through its messages. A dangerous trap, which many other brands often fall into in their efforts to communicate all at once. This has led to a focused and consistent message for SIA during the last 32 years. This in itself is a great achievement for any brand.

For example, according to TV advertising using pre- and post- awareness studies of A.V. Seaton, M. M. Bennett (The Marketing of Tourism Products) about SIA TV advertising in London, England that was aired in an around the main evening news programme, which was known to be viewed by ABC1 executive travelers. The result was an awareness of SIA TV campaign in London was increasing continuously, which from 43% to 64% within two years.

## Internet ##

SIA’s web site is one of the most advanced and user-friendly in the industry, where customers can check schedules, buy tickets, check into a flight, manage their Krisflyer (frequent flyer) account, find out about promotions, and even choose their meal for their next flight. Given that agents’ commissions can be up to 7.5% of total operating costs (and reservations/ticketing a further 5.4%), effective use of IT can significantly reduce costs and enhance service levels.

SIA’s Web Site

Main Web Site : At http://www.singaporeair.com/

Krisshop Pre-Order Service : At http://www.krisshop.com/ , offer passengers the convenience of making their purchases online with new pre-order function.

KRIS SHOP : At http://www.krisshopair.com.sg/

Others websites

## Magazines ## This is KrisShop inflight and mail order shopping guide with over 122 exquisite pages, providing multi-lingual texts, but more descriptive in English. It consists of many types of information such as jewellery, fashion, living, travel essentials, timepieces, exclusively SIA that contains SIA-branded luggage and accessories, soft toys, model aircrafts, games, an SIA talking stewardess doll set and a girls’ SIA sarong uniform to promote a regional feel.

Example of special promotion of SIA

· Singapore stopover holiday (2009 - 2010)
It is starting from US$1 that provides the better time to visit Singapore from 01 April 2009 - 31 March 2010. In addition, you can now enjoy privileges on dining, shopping, entry to tourist attractions, car rentals around Singapore, enjoy a generous 50% discount on the à la carte food menu at the coffee house or selected outlet at the Singapore Stopover Holiday hotel you stay at including 15% discount on Category A - F for hotel stay.

· SIA Holiday
Offering you a range of travel choices to Singapore, Southeast Asia, Hong Kong and progressively to more destinations worldwide. These packages comprise attractive airfares, hotels and transfers bundled together to provide you a variety of value-offers.

· Boarding pass privileges program
Within 7 days of your flight, present your Singapore Airlines or SilkAir boarding pass at participating outlets to receive discounts on hotel accommodation, shopping and lifestyle, dining, tourist attractions and transport services.

· SIA convention
Under the slogan “First in the air, then on the ground, now in relationships” of SIA - leading organizations and business around the world know they can rely on SIA Conventions to help stage excellent meetings and conferences. It’s the service that helps put meetings, incentive tours, conventions and exhibitions together.

### Frequent-Flyer Programes ###

The Singapore Airlines frequent flyer program has two categories.

The Kris Flyer and PPS program further deepen SIA’s ability to dig into customers mind, serve them better and build loyalty.

SIA partners with several world top hotels, car rental, credit card companies and even a telecommunications company. Passengers can earn miles when they fly, stay, charge, call, book, drive or make purchases from any of its partners worldwide. With the frequent flyer program, customers are ‘locked-in’ to SIA.

## KrisFlyer ##

Miles are earned and redeemed on Singapore Airlines' own services as well as with Krisflyer partners. Partners include all Star Alliance members, SilkAir, Virgin Atlantic and numerous hotel chains and car-hire companies. KrisFlyer is divided into 3 programs.

# KrisFlyer KrisFlyer membership gives you the opportunity to earn miles for travel to your favourite destinations. You can also redeem KrisFlyer miles for upgrades to the next higher class of travel on Singapore Airlines, SilkAir and some Star Alliance airlines.

As a KrisFlyer member, you will be among the first to receive the latest promotions. And the more frequently you travel, the sooner you will advance to higher levels of KrisFlyer membership, where you can enjoy even more exclusive benefits and greater recognition.

# KrisFlyer Elite Silver status is given to passengers who have accrued 25,000 miles, within a 12-month period.
Your KrisFlyer Elite Silver benefits include:
----- 25% tier bonus on KrisFlyer miles
----- Priority reservation waitlist
----- Priority airport standby
----- Waived or reduced KrisFlyer service fees

# KrisFlyer Elite Gold status is given to passengers who have accrued 50,000 miles (80,000 km), within a 12-month period. In addition to all of the benefits of KrisFlyer Elite Silver, you will enjoy a host of services reserved exclusively for KrisFlyer Elite Gold members, together with the full complement of Star Alliance Gold privileges on all Star Alliance airlines.
Your KrisFlyer Elite Gold benefits include:
----- Star Alliance Gold lounge access
----- Extra check-in baggage allowance
----- Priority airport check-in
----- Priority boarding when traveling in Economy Class
----- Priority baggage handling
----- Access to SilkAir lounges

## The PPS Club ##

Priority Passenger Service (PPS) is for passengers who have accumulated S$25,000 worth of PPS Value within a year. PPS Value is accrued while flying Singapore Airlines Suites, First Class or Business Class on Singapore Airlines, or Business Class on SilkAir. This is the club that recognizes your status, reflects your personal tastes and rewards you with the most exclusive of travel experiences.

The PPS is divided into 3 programs.

# PPS Club As a PPS Club member, you are assured of our dedication to providing you with the level of service and personalized attention that only membership in an exclusive club can bring, together with a host of privileges that will make your entire travel experience more comfortable, more convenient, more satisfying.
----- Guaranteed Reservation
----- Priority Reservation Waitlist
----- Priority Check-in
----- Increased Check-in Baggage Allowance
----- Priority Baggage Handling
----- Extended Use of Singapore Airlines SilverKris Lounges*
----- Access to SilkAir Lounges*
----- Access to Star Alliance Gold Lounges*
----- 25% Tier Bonus on KrisFlyer Miles
----- Renewal Gift
----- Waived or Reduced KrisFlyer Service Fees
----- Worldwide Emergency Assistance
----- Overseas Emergency Medical and Travel Accident Insurance
----- PPS Club Service Numbers

# Solitaire PPS When it comes to exclusivity and prestige, the Solitaire PPS Club stands in a class of its own. As a Solitaire PPS Club member, you will be accorded some very special privileges in addition to all of those offered by the PPS Club.
----- Use of Virgin Atlantic Revivals Lounge in London
----- Check in at the First Class counter
----- Premium Services team will assist you through to the First Class Check-In Reception, an elegant facility located next to Immigration.
----- Etc.

# Solitaire PPS Club Life
----- Priority check-in
----- Increased check-in baggage allowance
----- Priority airport standby
----- Priority baggage handling
----- Priority boarding
----- Priority reservation waitlist
----- Special meal preference
----- Seat preference
----- Extended use of SilverKris Lounges
----- Access to SilkAir Lounges
----- Access to Star Alliance Gold Lounges
----- Membership renewal gift
----- Etc.

All PPS members have priority check-in, baggage handling, guaranteed Economy Class seats when wait-listed on Business and First Class and have access to the business-class section of the Silver Kris Lounge. Solitaire PPS members and their spouses also access First Class check-in and the First Class sections of Silver Kris Lounge.

Product Strategies

### In-Flight Services ###

SIA’s route network spans over 90 cities in more than 40 countries, they fly the most modern fleet in the industry.

SIA differentiate their airline from competitors with excellent in-flight services. Most other airlines always pay attention to the aircraft abilities, pilot expert, expanding routes, but these are just the standard benefits for Singapore Airlines that they think every airlines should have. In contrast, what the Singapore Airlines do are creating the differentiation inside their aircraft; for example, develop the seat to be more soft and convenient, emphasize on the various food menu, in flight services cuisine, in flight entertainment system and communication, there are a lot of cabin crew to serve the passenger need, and better services.

Throughout the course of their 32-year history, Singapore Airlines has remained true to their brand attributes. They have pioneered many in-flight experiential and entertainment innovations, and strived to be best-in-class. Singapore Airlines was the first who introduce hot meals, free alcoholic and non-alcoholic beverages, hot towels with a unique and patented scent, personal entertainment systems, and video-on-demand in all cabins.

Examples of Cabin Experience

The world-class service, along with SIA’s industry leading cabins, and young and modern fleet are foundation of their success. With their award winning cabins: Suites, First Class, Business Class and Economy Class.

1. Suite class or Singapore Airlines Suites, is Singapore Airlines' highest class of seats which is available only on the Airbus A380, of which each passenger is given…
----- Separate compartments with walls and doors 1.5 m high.
----- The leather seat, is 35 in (88.9 cm) wide (with armrests up and 23 in (58.42 cm) wide when armrests are down).
----- 23 (58.42 cm) LCD TV screen is mounted on the front wall.
----- The 78 in (198.12 cm) queen-sized bed is separate from the seat and folds out from the back wall, with several other components of the suite lowering to accommodate the mattress.
----- Windows are built into the doors and blinds offer privacy.

2. First class

The "New" First Class is offered only on Singapore Airlines' new B777-300ER aircraft.
----- 35 in (88.9 cm) wide seat upholstered
with leather and mahogany.

----- 23 in (58.42 cm) LCD screen.

3. Business class

On A380, A340-500, and B777-300ER
----- A fully-flat bed is available with forward-facing seats (sleep mode indiagonal), in contrast to the herring-bone configuration used by several other airlines offering flat beds in business class.
----- The New Business Class seat is up to 34 in (86 cm) wide.
----- The leather seats feature a 15.4 in (39.1 cm) diagonal screen size personal television, in-seat power supply and 2 USB ports.

4. Economy class

The new Economy class seats on the Boeing 777-300ER, Airbus A380, and Airbus A330-300 are…
----- 19.5 in (49.53 cm) seats wide
----- In-seat power
----- 10.6 in personal television screen which can be used as a non-intrusive reading light.
----- a USB port.
----- All economy class seats have personal television screens, footrests, adjustable headrests with side-flap "ears" and adjustable seat reclines. Baby bassinets are available at some bulkheads.

Cusine - World-class Dining Around the World

----- World-class restaurant chefs
----- Book the Cook Service, the passengers can order their main course in advance. With a wide menu selection from Singapore and 13 overseas stations, there is always something new and exciting.
----- International Culinary Panels
----- For the younger travellers (from 2 to 11 years of age), there are meal-ordering service created just for children that they can select their main course up to 24 hours before flight departure.
----- Special Meals

KRISWORLD : In-Flight Entertainment System and Communication

----- Active noise-cancelling headphones
----- On-demand movies
----- TV program (12 channels including Comedy, Sports, Documentaries and The Arts, along with familiar favourites like Discovery Travel & Living.)
----- On-demand Audio CDs
----- Music channels
----- Games & Applications
----- PC
----- Entertainment Devices (Headphones, Widescreen LCD TV, and Handsets, )
----- Communication at 35,000 feet. A personal in-seat telephone allows you to make calls to virtually anywhere in the world via a global satellite network. It also allows you to make seat-to-seat calls free of charge. anywhere in the world at the touch of a button.

### Fleets ###

Singapore Airlines operates a wide-body aircraft fleet from five aircraft families:

----- Airbus A330
----- Airbus A340
----- Airbus A380
----- Boeing 747
----- Boeing 777

Singapore Airlines still maintains the youngest fleet of aircraft amongst all major air carriers which stands at an average of 6 years 5 months, and keeps to the stringent policy of replacing older aircrafts for newer and better as at 31 March 2008; it renews its fleet frequently. Maintaining the youngest generation of aircrafts provides SIA with some of the lowest fuel costs in the industry. This is very significant since 15-20% of an airlines' total costs derive from fuel.

### Ground Services ###

# Airport : Changi Airport

SIA’s Singapore Airport Terminal Services subsidiary for example provides several ground services at Changi Airport, which is regularly voted to be among the best airports in the world.

# Check-In

----- At the counter within the airport
----- At the lounge within the airport
----- Internet
----- SMS Check-In
----- Check-In On The Go With SIA Mobile
----- Auto Check-In by using the auto check-in machines
----- Return Check-in

# Lounges

----- SilverKris Lounges (Suites, First and Business Class customers and PPS Club members)
----- KrisFlyer Gold Lounge (KrisFlyer Elite Gold and Star Alliance Gold members)
----- Partner Lounges (passengers may also enjoy access to affiliated partner and Star Alliance airline partner-operated lounges in many destinations around the world.)

The company keeps driving innovation as an important part of the brand, and the cabin ambience and combined experience are key factors of their success.

Reflections

As I mentioned in my rationale, the aim of this blog are to study the Singapore Airlines, one of the new leading airlines of the world recently in many parts especially their marketing strategies.

Working on this project, I have divided my reflections into two main parts; making blog and the knowledge of Singapore Airlines.

In the part of making blog, it is the new good IT knowledge for me because I never do this. At the beginning, I afraid that I can’t do this, but now everything is good. I learned the way to create, improve, develop, and design the blog. I think I will apply this knowledge to my working in the future when I work in the real world.

The second part is the knowledge of Singapore Airlines. Now I found the answers that why SIA became the new leading airlines of the world, why SIA got success more than Thai Airways, and why SIA is the best airline in Asia and in the world in the part of first class.

Thank you very much for offering me the good work experiences. I think I may be having a chance to refer to this project when I study the master degree in Airline business in the future.

Thank you very much.

Product Lines

There are two main sections of Singapore Airlines that are Singapore Airline and Singapore Airline Cargo. For this project, I would like to focus on Singapore Airline (passenger airline) only. There are four main product lines of this airline.

1. Suites - A Class Beyond First

The new Singapore Airlines Suites provide the distinguished feeling of calmness. Each personal suite is designed with the innovative features to meet the passenger every needs. It is the area that the passengers were indulged in their very own office, dining area and bedroom in the sky, in their privacy area that this class are exclusively available onboard the A380 only.

2. First Class - A Luxurious Way to Fly

Singapore Airlines has created the world's most exclusive First Class cabin offering superior levels of privacy and comfort. Modern and elegant touches on travel make a pause for the passenger from the busy world.

3. Business Class - A Great World Business Class

It is the epitome of business class travel. Combined with the Airline’s trademark Asian hospitality and world-famous service, it will refresh the exhausted business traveler.

4. Economy Class - An exellent Choice for You

Singapore Airlines Economy Class provides the roomier seats to the widest choice of on-demand entertainment options offering exciting new features that ensure that traveling is more pleasurable than ever.

Logo

Singapore Airlines logo is the "bird" (also known as the Silver Kris) on the back wink of the aircraft, which has remained unchanged since Singapore Airlines' establishment. However, the logotype and stripes used since 1972 were changed in 1988 to recent use today.

Target Group

Singapore Airlines focus on the Business Travelers as the main target group. They realize that this group of passenger has to make their travel all the time around the world. Especially, this is the high level passenger who can support their travel for the high cabin class. With their status, they’re ready to pay for the excellent service in convenient flight to meet their need mostly, and I think Singapore Airlines got an excellent success with this target group.

USP/Positioning

Singapore Airlines is positioned as a premium first class airline with high levels of innovation and excellent levels of service, and has made a strategic choice of giving priority to profitability over size.

They use the Singapore Girls as a Unique Selling Point (USP). Singapore Girls in traditional Kerbaya uniform conveys a sense of familiarity and comfort. The Singapore Girl epitomizes Asian values and hospitality, and could be described as caring, warm, gentle, elegant and serene. It promised the passenger a lovely flight and great service. In addition, the social status of the Singapore Girl has also reached near-celebrity in Asia. This has allowed Singapore Airlines to be highly selective in the recruiting process for talent which has added further to the strength of the brand icon and the legend around it.

Branding

Singapore Airlines has maintained its position as one of the best-known and best-performing brands in Asia and in the world.

Branding and publicity efforts have revolved primarily around flight crew, in contrast to most other airlines, who tend to emphasize aircraft and services in general. In particular, the promotion of stewardesses known as Singapore Girls has been widely successful and is a common feature in most of the airline's advertisements and publications. This branding strategy aims to build a mythical aura around the Singapore Girl, and sketch her as representative of Asian hospitality and grace. This is itself was great branding and also very loyal to the brand. This has become the most important competitive advantage for the company. Staff training and development programs have helped SIA retain and improve its customer service level through measures such as language courses and attitudinal programs to ensure professional service amongst employees. As a result the awareness of the Singapore Girl image among global customers is high. Singapore Girl broke that branding image of traditional marketing communications focusing on cabin design, food, comfort, and pricing. Personified through the girls, passengers got a sensory or emotional experience of air travel with service and quality excellence.

SIA is a proven company that delivers great service reflecting their frequent international awards for innovation, flight experience and quality service. Many companies aspire to the status that SIA has earned itself, but SIA earned this through their commitment towards their mission statement of delivering quality world class service to their customers as their prime objective.

Singapore Airlines decided on a fully branded product and service differentiation strategy from the very beginning. Innovation, best technology, real quality and excellent customer service were to become the major drivers of the brand.

Key Successful Factors

The key successful factors of Singapore Airlines may be divided into 8 parts.

1. Clarity Goal
SIA's focus on service is completely clear. The mission statement is "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". It’s including core values are establish without question that quality service to customers is a fundamental objective and aspiration of the airline.

2. Continuous Training
SIA realize that daily customer contact can be draining, and that customer expectations are on the rise. To meet this challenge, SIA created four training centers within the company (Cabin Crew, Flight Operations, Commercial and Management Development) offer a wide range of inspiring and demanding educational programs. Whether in the classroom, on the job, or through full scale simulations, SIA staff members are continually motivated to upgrade and improve their performance.

3. Career Development
SIA staffs are regularly evaluated for performance, and potential. High-flyers are identified and given every opportunity to learn and grow early. This leads to a management team with great breadth and deepness, with a shared understanding of "the big picture," with a commitment to do what's best for the customers and the business.

4. Internal Communications
SIA is a large organization, with more than 28,000 staff located in cities and subsidiaries throughout the world. People from different cultures must work together to produce a positive customer experience. To keep everyone on the same path, SIA publishes a variety of department newsletters and a monthly company magazine as a good way to contacting of every staffs.

5. External Communications
It’s was built in the advertisement especially by the Singapore Girls by delivering quality service, and she is the brand identity to the public personification of that service.

6. Connection with Customers
SIA makes an effort to stay in touch with customers through in-flight surveys, customer focus groups and rapid reply to every compliment or complaint they received. SIA consolidates this data in "Service Performance Index" that is closely watched throughout the airline. Another way is the frequent flyers program that is especially well connected with special messages, offers and publications sent regularly to members of the priority passenger "PPS Club".

For example, in 1998, it conducted a survey on 4,000 passengers from all classes to determine their needs and preferences. The survey found that people wanted comfort, privacy and the experience that SIA offered. Thereafter, the company undertook a $500 million cabin revamp covering details from custom-built seats to cashmere blankets.

7. Various and wide rang of network
Even outside the industry, SIA always try to find the new ways to improve and grow. The hotels, banks, restaurants, retail outlets and other service industries take part in SIA’s amenities, convenience or comfort. SIA still try to see that what can be adopted or adapted for the airline industry.

8. Improvement, Investment and Innovation
SIA has built a reputation for being the lead and doing things differently than the others. Using the concept of try-it-out, make-it-work and see-it-through, SIA makes every possible effort to find the key to success and create it. Instead of just copying other airlines, SIA takes the lead. Instead of charging an entertainment fee, SIA provides everyone, including economy class, a headset.

For example, free drinks and headsets, fax machines on board, individual video screens and telephones in every seat, leading edge gaming and in-flight entertainment, "book the cook" service for special meals in First and Business classes, phone, fax ,and e-mail check-in.

My Journal : Week 4

Today we start the class by a teacher say and show something about the student’s blog, and she said about the problem of system setting of some blog that she can’t comment. After that, we continue the activity of last week and she gave me an image of the way I’m going to do in my blog. For example, she talked about blog evaluation that are combined with the content that it have to accurate, the language that it should be appropriated, and the design that it should be clear, easy to read, attractive, interesting, and relevant to my product. Moreover, she talked about product strategy, product management of Philip Kotler, brand image, and brand values. I think these help me can see the way to do blog better because before this, I’m quite worry that what I will post in my blog because I don’t know much about marketing business analysis.

For the second class of this week, she began the class by showing the examples of blog again and today we have a job interview activity in the position of president’s secretary. Each group takes about 3-5 minutes in many questions, but my group take a short time with only 2 questions that I think it’s fine. This activity helps me clear better in making blog, and help me in practicing for the real interview that I can took it to apply with my cooperative interview yesterday. Thank you.

Rationale

Nowadays, tourism takes part in competitive world in many ways extremely that are by water, by land, and by air. Although tourism now is slow down because of many factors or obstacles such as politics situations, epidemics, and economic conditions, it still sustains themselves and it attracts me to study this kind of business.

In addition, Singapore Airlines is one of the new leading airlines of the world recently that they ever been just an ordinary airline in Asia and they can be not comparable with our national airline ‘Thai Airways’, but today they became the best airline in Asia and in the world in the part of first class that they wins The Best First Class by cabin type 2009 from Skytrax world airline award; the specialist Research Advisors to the air transport industry. Consequently, I’m interested and choose this airline to study about their company.

Company Background

Singapore Airlines (SIA) is one of the two offshoots of the Malayan (later Malaysian) Airways, an airline company formed in 1947 by British interests when both Malaya and Singapore were under British rule. This was a joint business between the Malaysian and Singapore governments and served initially in the South East Asian region. In 1966, the company’s name was changed to Malaysia-Singapore Airlines (MSA), and later the two governments agreed to set up separate airlines. Singapore Airlines was born in 1972.

Singapore Airlines was in a different position than most other airlines at the time. There were no domestic routes to serve so it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base.SIA is one of the world's most successful airlines, with the distinction of having one of the youngest and fastest growing fleets in the world.

Thank you the information from http://www.allaboutbranding.com/index.lasso?article=382

My Journal : Week 3

Today the class begins with student’s blogs that Aj.Gob shows some blog to the class for students can see some picture in their mind. Next, there is working in group of 5 to brainstorm and share the ideas about the product and match them with the Maslow’s Hierarchy of Needs or warm up activities that it took mostly class time.
For this activity, my group focused on the brand name product in group of cosmetic that we picked up “Artistry”, one of outstanding product of Amway Company. I think the core values of Artistry are quality, designing, packaging, reliable, and fame. Especially, it is one of Top 5 brand in the world. For the reason that we choose to buy this brand because of reasonable price, good promotion for members, reliability, attraction from the advertising, convenience to reach the products, and there are many styles, sizes, and many choices for choosing. The value that we seek from this brand is the good effect from a product. These are some examples of activities today.

My Journal : Week 2

This week begins with the course description by ajarn Gob that it took nearly two hours about the course objective, scoring, evaluation, and policy. Today, ajarn Gob begins to give me homework such as preparing about the final project, writing journal, and researching about the recent hot news that is GM bankruptcy because we’re in business course that I agree with her in this point.

For the second class of this week, ajarn Gob talked about creating blog and lecturing the term of business, careers in business, and talked about Maslow’s hierarchy of needs. About the word ‘business’, it is any activities for making and increasing a profit as much as you can throughout production, distribution, sale of goods and services for a profit. About careers in business, generally have five wide fields and them will work related together that are management, marketing, accounting, finance, and computer and data processing.

I think the teaching methods of ajarn Gob about business is not same as some teacher that I have learnt before because she gave me the knowledge sheets like marketing mix (4Ps) about business while some business class I ever studied ordered me to speak, speak, and speak, but actually I don’t want only speaking. I want to study about the core of business and that is in my knowledge sheets already. Thank you very much.

My Journal : Week 1

This is the first week of this semester that’s means this is the last term of sitting in the class room to study in WU for me. Today, there are not too much to get in to subject matter because this is the time for class introduction and small pretest. These help me in deciding to choose the course which is appropriate for me.
In fact, I have never seen Ajarn Gob before except the rumor about the homework that she gave her students that sounds like it’s quite a lot. However, because I’m interesting in International Trade, I became one part of this course automatically. I have some admiration to ajarn Gob, I like her teaching because I think she is quite well understanding the students like she knows that is not everyone like speaking and someone fear to open up the mouse to speaking in English and she always puts some word to encourage the students. Another one is she makes the class room happy with smile and laugh that it can relax me so much to get in to the subject matter better.