Singapore Airlines (SIA) is one of the two offshoots of the Malayan (later Malaysian) Airways, an airline company formed in 1947 by British interests when both Malaya and Singapore were under British rule. This was a joint business between the Malaysian and Singapore governments and served initially in the South East Asian region. In 1966, the company’s name was changed to Malaysia-Singapore Airlines (MSA), and later the two governments agreed to set up separate airlines. Singapore Airlines was born in 1972.
Singapore Airlines was in a different position than most other airlines at the time. There were no domestic routes to serve so it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base.SIA is one of the world's most successful airlines, with the distinction of having one of the youngest and fastest growing fleets in the world.
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Singapore Airlines was in a different position than most other airlines at the time. There were no domestic routes to serve so it was forced to immediately start competing with international airlines for routes, getting access to airports, securing flight slots and landing rights, and attracting a new customer base.SIA is one of the world's most successful airlines, with the distinction of having one of the youngest and fastest growing fleets in the world.
Thank you the information from http://www.allaboutbranding.com/index.lasso?article=382
Singapore airline is a classic case study of an airline business. In a business school, i think you know, professors usuallly refer to this brand when it has to do with how to be different and to maintain a market leader in the competitive and risky industry.
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