This week begins with the course description by ajarn Gob that it took nearly two hours about the course objective, scoring, evaluation, and policy. Today, ajarn Gob begins to give me homework such as preparing about the final project, writing journal, and researching about the recent hot news that is GM bankruptcy because we’re in business course that I agree with her in this point.
For the second class of this week, ajarn Gob talked about creating blog and lecturing the term of business, careers in business, and talked about Maslow’s hierarchy of needs. About the word ‘business’, it is any activities for making and increasing a profit as much as you can throughout production, distribution, sale of goods and services for a profit. About careers in business, generally have five wide fields and them will work related together that are management, marketing, accounting, finance, and computer and data processing.
I think the teaching methods of ajarn Gob about business is not same as some teacher that I have learnt before because she gave me the knowledge sheets like marketing mix (4Ps) about business while some business class I ever studied ordered me to speak, speak, and speak, but actually I don’t want only speaking. I want to study about the core of business and that is in my knowledge sheets already. Thank you very much.
Singapore Airlines's Advertising Analysis
Promotion Strategy :
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
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Conclusion of SIA Marketing Mix (4Ps)
@ Product----- SIA differentiate their airline from competitors with excellent in-flight services.
@ Price----- SIA pricing has been perceived as worth the value by the customer but still competitive with other airlines.
@ Place----- SIA have covered major cities in Asia, Europe, America and Australia.
@ Promotion----- The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.
References
=====http://th.wikipedia.org/wiki/%E0%B8%AA%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%8C%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%A5%E0%B8%99%E0%B9%8C
=====http://www.venturerepublic.com/resources/Singapore_Airlines_-_An_Excellent_Asian_Brand.asp
=====http://www.businessteacher.org.uk/free-marketing-essays/singapore-airlines-marketing-essay/
=====http://www.answers.com/topic/singapore-airlines
=====http://www.peerpapers.com/essays/Singapore-Airlines-What-Takes-Number-One/175077.html?read_essay
=====http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/index.jsp
=====http://www.trainersdirect.com/resources/articles/BusinessManagement/HowDoesSingaporeAirlinesFlySoHigh.htm
=====http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/
=====http://dlibrary.acu.edu.au/research/CarpeDiem/pages/volume4/vol4no1_businessanalysis.htm
=====http://www.channelnewsasia.com/stories/singaporebusinessnews/view/429522/1/.html
New Singapore Airlines First &Business Class
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New Singapore Airlines Economy Class
This is the world-class service. From the broader seats to the widest choice of on-demand entertainment options, Economy Class offers exciting new features that ensure that your travelling is more pleasurable than ever.
what a quick response !
ReplyDeleteYou made an interesting summary. I heard your voices and your needs.
Also, you're a good writer. Thanks for the input,
aj
Thx for your kind sugeestion.
ReplyDeleteYour blog is so COOL!!