Singapore Airlines's Advertising Analysis

Promotion Strategy :

Example of SIA Advertising Campaigns

This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.

There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.

Thursday, June 25, 2009

Rationale

Nowadays, tourism takes part in competitive world in many ways extremely that are by water, by land, and by air. Although tourism now is slow down because of many factors or obstacles such as politics situations, epidemics, and economic conditions, it still sustains themselves and it attracts me to study this kind of business.
In addition, Singapore Airlines is one of the new leading airlines of the world recently that they ever been just an ordinary airline in Asia and they can be not comparable with our national airline ‘Thai Airways’, but today they became the best airline in Asia and in the world in the part of first class that they wins The Best First Class by cabin type 2009 from Skytrax world airline award; the specialist Research Advisors to the air transport industry. Consequently, I’m interested and choose this airline to study about their company.

3 comments:

  1. i'm impressed with your brief description of why you choose this particular product.

    Thanks for sharing a new body of knowledge.
    well-done,
    aj

    ReplyDelete
  2. Dear my business partner
    Thank you for your invitation me to join with your blog. Your blog is very good management. Everything is go together in tone, color, and design. I like your description that you try to post Youtube in this site. It make me imagine and understand easier. For the advertising analysis, it's brief, clear, and very good language use.

    Your blog is my favorite one. It's excellent.
    I will come to visit again.
    Airin Piyajan

    ReplyDelete
  3. Dear... my business partner
    Thank you for your invitation me to visit with your blog and your voice.Your blog is very formal, interesting, and good creation. It is a good sample for other business and for me too. Everything is suitable in product, tone, design, and color. I like your creativity and design. It makes me to improve my blog more.
    However, I would like to say "thank you" again with your voice that you suggest me.
    Your blog is a good one in my thought.
    I will come to visit your blog again.
    Asma Daud (Hot Ferrari)

    ReplyDelete

Conclusion of SIA Marketing Mix (4Ps)


@ Product----- SIA differentiate their airline from competitors with excellent in-flight services.

@ Price----- SIA pricing has been perceived as worth the value by the customer but still competitive with other airlines.

@ Place----- SIA have covered major cities in Asia, Europe, America and Australia.

@ Promotion----- The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.

References

=====http://th.wikipedia.org/wiki/%E0%B8%AA%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%8C%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%A5%E0%B8%99%E0%B9%8C

=====http://www.venturerepublic.com/resources/Singapore_Airlines_-_An_Excellent_Asian_Brand.asp


=====http://www.businessteacher.org.uk/free-marketing-essays/singapore-airlines-marketing-essay/

=====http://www.answers.com/topic/singapore-airlines


=====http://www.peerpapers.com/essays/Singapore-Airlines-What-Takes-Number-One/175077.html?read_essay

=====http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/index.jsp


=====http://www.trainersdirect.com/resources/articles/BusinessManagement/HowDoesSingaporeAirlinesFlySoHigh.htm

=====http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/

=====http://dlibrary.acu.edu.au/research/CarpeDiem/pages/volume4/vol4no1_businessanalysis.htm

=====http://books.google.co.th/books?id=kqSx3q8O1hcC&pg=PA197&lpg=PA197&dq=marketing+mixs%2BSIA&source=bl&ots=3gPzxxvzg3&sig=LyqIs5-a1ssAgW0gHPb_dTrZ7JU&hl=th&ei=WddjStfZA9OJkQXxuP3sDw&sa=X&oi=book_result&ct=result&resnum=3

=====http://books.google.co.th/books?id=Zs9VZcfBjccC&pg=PA231&lpg=PA231&dq=marketing+mixs%2BSIA&source=bl&ots=AR8iubVrT3&sig=afpJjijFmPUd4V5VZICmfY_c2vY&hl=th&ei=WddjStfZA9OJkQXxuP3sDw&sa=X&oi=book_result&ct=result&resnum=6

=====http://www.channelnewsasia.com/stories/singaporebusinessnews/view/429522/1/.html

=====http://images.google.co.th/imgres?imgurl=http://www.gccrm.com/images/contents/MeiLinFung_Airline_Jan07_e3.gif&imgrefurl=http://www.gccrm.com/eng/content_details.jsp%3Fcontentid%3D2119%26subjectid%3D101&usg=__aJSrZhxr-2j2SGKrBxB1rX8ZPeg=&h=214&w=440&sz=49&hl=th&start=159&tbnid=yl_0dqXXNxGt7M:&tbnh=62&tbnw=127&prev=/images%3Fq%3DSingapore%2BAirlines%252Bgirl%26gbv%3D2%26ndsp%3D18%26hl%3Dth%26sa%3DN%26start%3D144


New Singapore Airlines First &Business Class

This is the great pride of Singapore Airline that they wins The World's Best First Class 2009 by cabin type from SKYTRAX World Airline Awards 2009, the specialist Research Advisors to the air transport industry.

New Singapore Airlines Economy Class

This is the world-class service. From the broader seats to the widest choice of on-demand entertainment options, Economy Class offers exciting new features that ensure that your travelling is more pleasurable than ever.