Today the class begins with student’s blogs that Aj.Gob shows some blog to the class for students can see some picture in their mind. Next, there is working in group of 5 to brainstorm and share the ideas about the product and match them with the Maslow’s Hierarchy of Needs or warm up activities that it took mostly class time.
For this activity, my group focused on the brand name product in group of cosmetic that we picked up “Artistry”, one of outstanding product of Amway Company. I think the core values of Artistry are quality, designing, packaging, reliable, and fame. Especially, it is one of Top 5 brand in the world. For the reason that we choose to buy this brand because of reasonable price, good promotion for members, reliability, attraction from the advertising, convenience to reach the products, and there are many styles, sizes, and many choices for choosing. The value that we seek from this brand is the good effect from a product. These are some examples of activities today.
Singapore Airlines's Advertising Analysis
Promotion Strategy :
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
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Conclusion of SIA Marketing Mix (4Ps)
@ Product----- SIA differentiate their airline from competitors with excellent in-flight services.
@ Price----- SIA pricing has been perceived as worth the value by the customer but still competitive with other airlines.
@ Place----- SIA have covered major cities in Asia, Europe, America and Australia.
@ Promotion----- The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.
References
=====http://th.wikipedia.org/wiki/%E0%B8%AA%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%8C%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%A5%E0%B8%99%E0%B9%8C
=====http://www.venturerepublic.com/resources/Singapore_Airlines_-_An_Excellent_Asian_Brand.asp
=====http://www.businessteacher.org.uk/free-marketing-essays/singapore-airlines-marketing-essay/
=====http://www.answers.com/topic/singapore-airlines
=====http://www.peerpapers.com/essays/Singapore-Airlines-What-Takes-Number-One/175077.html?read_essay
=====http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/index.jsp
=====http://www.trainersdirect.com/resources/articles/BusinessManagement/HowDoesSingaporeAirlinesFlySoHigh.htm
=====http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/
=====http://dlibrary.acu.edu.au/research/CarpeDiem/pages/volume4/vol4no1_businessanalysis.htm
=====http://www.channelnewsasia.com/stories/singaporebusinessnews/view/429522/1/.html
New Singapore Airlines First &Business Class
This is the great pride of Singapore Airline that they wins The World's Best First Class 2009 by cabin type from SKYTRAX World Airline Awards 2009, the specialist Research Advisors to the air transport industry.
New Singapore Airlines Economy Class
This is the world-class service. From the broader seats to the widest choice of on-demand entertainment options, Economy Class offers exciting new features that ensure that your travelling is more pleasurable than ever.
i designed this activity to not only provide basic marketing knowledge but also to provoke critical thinking. why do we buy a certain brand? are we set(like a robot)to be faithful to such brand?
ReplyDeleteHave you been aware of your choice Artisty before walking to a shelf?
thanks for your input.