Today we start the class by a teacher say and show something about the student’s blog, and she said about the problem of system setting of some blog that she can’t comment. After that, we continue the activity of last week and she gave me an image of the way I’m going to do in my blog. For example, she talked about blog evaluation that are combined with the content that it have to accurate, the language that it should be appropriated, and the design that it should be clear, easy to read, attractive, interesting, and relevant to my product. Moreover, she talked about product strategy, product management of Philip Kotler, brand image, and brand values. I think these help me can see the way to do blog better because before this, I’m quite worry that what I will post in my blog because I don’t know much about marketing business analysis.
For the second class of this week, she began the class by showing the examples of blog again and today we have a job interview activity in the position of president’s secretary. Each group takes about 3-5 minutes in many questions, but my group take a short time with only 2 questions that I think it’s fine. This activity helps me clear better in making blog, and help me in practicing for the real interview that I can took it to apply with my cooperative interview yesterday. Thank you.
Singapore Airlines's Advertising Analysis
Promotion Strategy :
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
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Conclusion of SIA Marketing Mix (4Ps)
@ Product----- SIA differentiate their airline from competitors with excellent in-flight services.
@ Price----- SIA pricing has been perceived as worth the value by the customer but still competitive with other airlines.
@ Place----- SIA have covered major cities in Asia, Europe, America and Australia.
@ Promotion----- The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.
References
=====http://th.wikipedia.org/wiki/%E0%B8%AA%E0%B8%B4%E0%B8%87%E0%B8%84%E0%B9%82%E0%B8%9B%E0%B8%A3%E0%B9%8C%E0%B9%81%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%84%E0%B8%A5%E0%B8%99%E0%B9%8C
=====http://www.venturerepublic.com/resources/Singapore_Airlines_-_An_Excellent_Asian_Brand.asp
=====http://www.businessteacher.org.uk/free-marketing-essays/singapore-airlines-marketing-essay/
=====http://www.answers.com/topic/singapore-airlines
=====http://www.peerpapers.com/essays/Singapore-Airlines-What-Takes-Number-One/175077.html?read_essay
=====http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/index.jsp
=====http://www.trainersdirect.com/resources/articles/BusinessManagement/HowDoesSingaporeAirlinesFlySoHigh.htm
=====http://smarketing08.wordpress.com/2008/08/08/case-analysis-sias-services-culture/
=====http://dlibrary.acu.edu.au/research/CarpeDiem/pages/volume4/vol4no1_businessanalysis.htm
=====http://www.channelnewsasia.com/stories/singaporebusinessnews/view/429522/1/.html
New Singapore Airlines First &Business Class
This is the great pride of Singapore Airline that they wins The World's Best First Class 2009 by cabin type from SKYTRAX World Airline Awards 2009, the specialist Research Advisors to the air transport industry.
New Singapore Airlines Economy Class
This is the world-class service. From the broader seats to the widest choice of on-demand entertainment options, Economy Class offers exciting new features that ensure that your travelling is more pleasurable than ever.
your blog is superbly model. i usually came on your blog. i like your desing and content which make my bright eyes.
ReplyDeletecheer!
yes, you're a good writer and a marketer ( a millionair....in the very near future), i'm sure.
ReplyDeleteyou have a sense of business and design.
well-done,
aj
Dear DIVAWA
ReplyDeleteFirstly, thank much for your joining and suggestion; I'll edit and improve follow your comment.
For your blog, it looks so professional and interesting. You put a lot of analysed information of your interested brand that is so useful for people who are interested in this business and show your activeness and responsibility.
Please pursue my blog continually and share your idea again
Good job
PaTTie (M.A.C. WorlD)
Dear…my business partner
ReplyDeleteThank you for invitation me to visiting your blog. I think your blog is very clear and clean.I like the way that you support your brand and your blog.
Moreover, I got more information to improve my blog as well. Your blog is very good and colorful. I like it...
lots of ♥
Banarn Mamat
Dear, DIVAWA, my business partner
ReplyDeleteFirst of all, I'd like to say thank you that you invite me for visiting your blog.
Blue color is the main color that is related in Airlines so you can do this that is so appropriated. Because of your spirital business, your voice, your design, and your analyzing can make me to know and understand more about the Principle of Marketing.
For me, once day, you can be a good business if you'd like to be. Professional brand, Professional product, and professional business are you, my business partner.
Take care yourself,
Yupin Peawkliang
Dear, senior
ReplyDeleteI link your templet and advertising of your blog. If you have time please come to see my blog
Have a nice day
Fon