Promotion Strategy :
Example of SIA Advertising Campaigns
This is the cue commercial advertisement of Singapore Airlines from television commercials presented as the continued branding strategy of Singapore Airlines that is continue on its track of using tried and tested imagery that it’s using the philosophy of using trustiness goes together with remembered image for branding.
There is a Singapore Girl as a unique selling point that they uses the stewardess in traditional Kerbaya uniform that it conveys a sense of familiarity and comfort. The single message or the aim of this campaign is to create brand image. A recent television advertisement promoting the 'Krisworld' entertainment system which it had a stewardess comforting a huge anger gorilla, supporting high technology, the elegance and trustworthy of the 'Singapore girl' that it’s affect emotional impact directly.
My Journal : Week 1
This is the first week of this semester that’s means this is the last term of sitting in the class room to study in WU for me. Today, there are not too much to get in to subject matter because this is the time for class introduction and small pretest. These help me in deciding to choose th
e course which is appropriate for me.
In fact, I have never seen Ajarn Gob before except the rumor about the homework that she gave her students that sounds like it’s quite a lot. However, because I’m interesting in International Trade, I became one part of this course automatically. I have some admiration to ajarn Gob, I like her teaching because I think she is quite well understanding the students like she knows that is not everyone like speaking and someone fear to open up the mouse to speaking in English and she always puts some word to encourage the students. Another one is she makes the class room happy with smile and laugh that it can relax me so much to get in to the subject matter better.
Conclusion of SIA Marketing Mix (4Ps)
@ Product----- SIA differentiate their airline from competitors with excellent in-flight services.
@ Price----- SIA pricing has been perceived as worth the value by the customer but still competitive with other airlines.
@ Place----- SIA have covered major cities in Asia, Europe, America and Australia.
@ Promotion----- The Singapore Girl campaign was a great success in projecting the experience in flying with SIA. The ad triggered a high level of recall, even higher than 40 other airlines advertisements.
This is the great pride of Singapore Airline that they wins The World's Best First Class 2009 by cabin type from SKYTRAX World Airline Awards 2009, the specialist Research Advisors to the air transport industry.
This is the world-class service. From the broader seats to the widest choice of on-demand entertainment options, Economy Class offers exciting new features that ensure that your travelling is more pleasurable than ever.
e course which is appropriate for me.
Test
ReplyDeletewelcome on board DIVAWA.
ReplyDeletei really like the way you talk about the rumor... rumors are everywhere, aren't they?.
what does a rumor mean in doing business? interesting question, isn't it?
good work,
aj
good
ReplyDeleteyeah! i have to say the same as ur aj naka Welcome on board!
ReplyDeletei think u should put ur face instaed of that singaporean cabin crew naka coz i believe that can inspire u everytime u open this page and u will see urself in the uniform u dream for.
have a safe flight always!
P Jan!
euang said :
ReplyDeletei like ur webboard na ka. it interest & varity... and wish u pass interview @ Singapore Airline na ja..
i hope c u soon bye bye